If, like me, you grew up in the 1980s, you probably have a view of Ethiopia that is pretty hard to shake off, defined largely by the media and celebrities of the day.
As impressionable children we witnessed Band Aid, Live Aid, Sport Aid (Remember that one - 'Everybody wants to Run the World'?) and the inaugural Comic Relief. Loads of money raised for a good cause. A cause that was relentlessly branded upon our collective conscience, pretty much all the time. For some years.
Ethiopia was deserts, flies and starving children. Ethiopian food? Well it wasn't anything was it? There was a famine. OK, maybe the diet consisted of the contents of those food packages paid for with the moneys raised by Bob, Midge and Lenny.
And that was the virtually intractable image we all had in our minds. That was Ethiopia.
