A quick check of my personal records reveals that I've tried 33 different Robinson's beers, none of which were this particular mild. That in itself says quite a bit.
I'm a ticker. So given that I will always try a beer I haven't had before - subject to limits of capacity, which are probably greater than the average persons - this suggests that I've never been anywhere that Robbies Mild has been available, apart from possibly a beer festival where it would've been lost amongst hundreds of other, largely more exciting brews.
This in turn indicates that Robinson's have been astonishingly crap at distributing their mild and probably had little interest in the product. Compare it to their heavily-promoted Trooper, a fairly bland beer which appears to be available absolutely fucking everywhere.
I've had two other Milds brewed at Robinson's - Young Tom and Hartley's Mild - and I've even been to Stockport once (first game after City were relegated from the Premiership, won 2-0) so if I've never had the opportunity to try the beer, it's a fair bet that your average drinker hasn't either.
Born to be...Anyway, none of us will get to try this beer now, unless its axing is all an elaborate marketing ploy ahead of a nationwide relaunch, and I have to admit I'm not all that bothered because their are many, many beers that excite me more than a weak mild from a lacklustre regional brewer.
|Tap East Chocolate Mild last night|
Trust me, Mild will live on, even if only as a niche style championed only by older CAMRA members. It'll still occupy a bigger niche than salted lime gose.
Ironically, for me, Mild is at its best when adulterated with the sort of adjuncts that would make said traditionalists splutter and spew up their Oscar Wilde.
One of my favourite beers of last year was Blakemere Cherry Baby - a delightfully fruity number with the twist of a creamy Mild base. East London Brewery's Vanilla Orchid Mild is another classic, and there's a lot to be said for adding chocolate and coffee to mild to create very tasty but low gravity beers.
In these crafty, hoppy times, a lot of drinkers really just don't get a lot out of mild. Its original drinkership of toiling manual workers switched to weak industrial lager in the 1970s and won't be coming back.
If Robbies can't be arsed to brew it, it's a shame for fans of that particular mild but there will continue to be plenty of others out there. And thanks to vastly increased awareness and interest in beer over the last few decades, no style of beer is going to die for good any time soon.