Lost Breweries: E is for Eldridge Pope

I've no idea what I drank on my 18th birthday (other than 'too much') but I can still remember with considerable clarity what I drank the following day.

Way back in the Distant When, Thomas Hardy's Ale, brewed by Eldridge Pope of Dorchester, was one of the most famous bottled beers in the world. A Barley Wine, generally assumed to be around 12% ABV though with considerable flexibility, it came in little individually numbered bottles - tightly sealed as if to prevent inadvertent broachment.

It was a beer you'd hear folks talking about, but never see anybody drinking. People would buy cases and lay it down for years, sometimes decades. That was the point.

Possibly the best £30 you'll ever spend

Whatever you think of my views, I'd hope that one thing nobody can accuse me of is being a sell-out. I call stuff the way I see it, whether that means a glowing review, scathing criticism or something in the middle.

And I'm not a huge fan of food and drink blogs (or any other blogs for that matter) which are thinly-veiled affiliate sites; where the 'reviews' merely serve as effusive clickbait for syndicated advertising.

It's not really because such blogs cannot offer impartiality - it's that they stifle partiality! Robust, honest opinion is always sacrificed in favour of meek, uncontroversial positivity that usually needs to be pre-approved by their marketing twats. (I've refused to put my name to enough things like this to know just how much control these people want in exchange for a few pence per click-thru or booking!)


I also hold a fairly low view of 'deals' websites. Sometimes it's a no-brainer, like getting cashback from Quidco on stuff you're planning to buy anyway. But very often 'exclusive' deals are available in multiple places, cannot be combined with other offers, and result in almost everyone paying more or less the same price, with only the most stupid and lazy ever paying 'full fare'.

No raw deals here

What was that totally fucktarded site that was heavily advertised a couple of years ago? Something like 'the exclusive members-only club that anyone can join'?!? Christ, that really put the 'moronic' into 'oxymoronic'.

Thing is, the nonsense is actually true, which makes it more nonsensical. I used to have a very bad bank account, for which I paid a monthly fee, which offered 'online deals' for its customers. Only anybody could go to that deals page, click the links and get the deals. There was nothing to check that you were a customer of this shitty bank with its shitty packaged account. So what was the fucking point?

So, yeah, I hate all that kind of shit. But one thing I do like, and like a lot, is The Hawksmoor chain. And that's why, over the next few paragraphs, I'm going to sound like everything I hate.

Because I'm going to recommend an online offer, with no small degree of enthusiasm.