In recent weeks there has been considerable debate about Carlsberg-Marston's launch of 'Fresh Beer', a controversial product that has garnered mostly negative coverage before it has even found its way onto the bar.
And I have to admit, I find myself feeling not unduly concerned about this. Yes, it's misleading and arguably the latest in a very long line of wrongs committed by wrong-un brewing conglomerates. But I don't think it's going to be a fundamental threat to the (cask) beers I like to drink.
It's controversial because it's essentially a keg beer, dispensed via a handpump - presumably a full-size one that looks more authentic than the miniature faux handpumps already used for keg dispense, and maybe even one that actually gets pulled rather than simply 'flicked' into the 'on' position. I get all that. But it's just not causing my hackles to rise in a visceral surge of physical disgust.
