It goes like this: Brewdog, provocatively book bar space at the festival, then get involved in an argument whether the beer they'll be supplying is real or keg, and whether their keg beer can actually technically qualify as real ale anyway. They withhold payment and continue arguing right up until the deadline for getting the floorplan printed, then suddenly stop arguing and pay up - just after the final deadline passes. Possibly deliberately so they can whinge about CAMRA.
|Will they be missed?|
Storm in a pint glass
With hundreds of beers available, in all manner of styles, including over 100 American real ales with some uncompromising hop monsters amongst them, Brewdog would struggle to really stand out on the merits of their beer alone. Yes, there are a ton of other folks making good beer, and doing so without making a fuss about it too. Good beer was good for years before Mssrs Watt and Dickie came along.
Any kind of association with CAMRA seems to be anathaema to their marketing strategy, but the London scene is clearly important to them - if they're going to use a beer festival to draw attention to themselves, they might as well do so in the capital, I guess.
But there is a risk that this simply drives them further down the path of wrongheadedness and eventually they might stop brewing real ale altogether. Which would be a loss.
But it won't carry 'craft keg' into Earls Court, at least not this year. They didn't pay up, and they're not going to be there. As publicity stunts go, this is pretty unimaginative thus far, although we have yet to see if they'll do anything while the actual festival is running.