Well, actually it means quite a few things. Like higher ambient temperatures than during the rest of the year. And flights to the continent becoming more expensive. And schoolchildren hanging around city centres in the daytime because it's the holidays.
But in Ben Viveurland it means this one, specific thing: London Pub of the Year.
The prestige that comes from winning the PotY trophy cannot be understated, of course.
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| Last year's winner - no longer with us |
That's how fucking prestigious it is.
It all kicks off today, and, yes, it all feels a little unusual because last year's winner is no longer with us, but we've found a way around that. The scoring system is the same as ever, and personal bias and preference will undoubtedly play a significant role.
Parts one and two will feature the four surviving finalists from last year plus the two natural successors to the Catford Bridge Tavern.
Parts three and four will showcase six fantastic new challengers, and then around a month from now, we'll be announcing the winner and getting the trophy engraved.
Exciting times. And, for one pub, a colossal faceful of prestige is splurging your way. Soon.
