My relationship with the Great British Beer Festival goes back a long way - I've been attending it for over 30 years and have never missed one - so it was with a little trepidation that I attended GBBF 2025 last week.
Trepidation, because it was always going to be just that bit different this year; the first GBBF to be held outside London since 1990, and, consequently, my first GBBF not at Olympia (or its deceased sibling, Earl's Court) so I was prepared for unfamiliarity. And I don't always like unfamiliarity.
But let's be thankful for small mercies; in three of the
last five years, there hasn't been a GBBF at all, and the future of the
festival was in doubt (maybe it still is?) Additionally, it's a huge
undertaking involving a lot of wonderful volunteers (of which I wasn't
one this year, but I feel like I probably should've been), so brilliant
work from everyone involved in making it happen. Anything is better than GBBF not taking place, like last year.
On paper the NEC (which is technically in the Borough of Solihull, not Birmingham, but hey...) has long felt like a good potential festival location. The site is massive, it's more central (to the rest of the country) than London, and it has the necessary supporting infrastructure (so I'm told by an HGV driver!)
So, how was it?