It was three years ago that I first began to think about writing this blog.
I was eating my lunch in
Singapore Sam, in the little food courty bit above the Tescos next to Canary Wharf DLR station. I think it was beef in black bean sauce. Maybe sweet and sour chicken.
Anyway, Singapore Sam (and indeed the little food courty bit above the Tescos next to Canary Wharf DLR station) has long since gone the way of all flesh... but the blog liveth on!
Back then, I had no idea I'd last for three years, or that I'd be awarding a
Pub of the Year trophy, or that I'd find myself being recognised in restaurants from time to time. Indeed, I first conceived the blog as a modest guide to navigate a world of bustling anonymity.
It started out, in my mind, as a simple and fairly unambitious idea - go around reviewing all the places to eat lunch on the Wharf;
Where to get the best sandwiches, the best coffee, why you should avoid Bene Bene because it's a pile of cheap shit and the sandwiches are slimy. That sort of thing.
Oh, and why
Birley is one of the best things about Canary Wharf, obviously.
I hadn't come up with the masterstrokingly brilliant 'Ben Viveur' pun at that point, and was thinking of calling the blog 'The Wharf Foodie' or something equally mundane.
My strapline could've been
'Where the Financial Services Industry go to read about places they might like to get their lunch'.
Or maybe not.