It's sometimes easy to over-obsess about things, so this will be my last word on the seemingly unending CAMRA Revitalisation plans - at least until after next month's AGM when the train will either be diverted on to the fast lines or stopped in its tracks.
I've already cast my votes online and, after much consideration, I have mostly voted against the proposals for change. Which may surprise some people.
Showing posts with label Revitalisation. Show all posts
Showing posts with label Revitalisation. Show all posts
Wednesday, March 28, 2018
Wednesday, January 24, 2018
CAMRA Revitalisation - much ado about nothing?
Last week, CAMRA finally revealed a set of recommendations resulting from their 'Revitalisation' consultation.
I say 'finally', not because there is even a remote sense of finality about this, but because this process has dragged on for absolutely fucking ages, as if swimming against a tide of treacle. I attended one of the very first consultation meetings (in April 2016, which really does seem a hell of a long time ago now) and once the series had concluded, I was invited as a beer writer to a sort of beer media briefing which went into more detail about what they'd learned.
That was about a year ago. They've had a long time to get their shit together following the consultation process, but finally the cat is out of the bag.
I say 'finally', not because there is even a remote sense of finality about this, but because this process has dragged on for absolutely fucking ages, as if swimming against a tide of treacle. I attended one of the very first consultation meetings (in April 2016, which really does seem a hell of a long time ago now) and once the series had concluded, I was invited as a beer writer to a sort of beer media briefing which went into more detail about what they'd learned.
That was about a year ago. They've had a long time to get their shit together following the consultation process, but finally the cat is out of the bag.
Wednesday, April 20, 2016
Are we feeling revitalised yet?
So, last week I was able to attend one of CAMRA's consultation meetings as part of their Revitalisation programme.
Admittedly, one of the reasons I wanted to do this particular session was that it was being hosted by the Southwark brewery, and as such, was another small step towards doing every brewery in London this year. But I also have views, some of which aren't always entirely in line with established CAMRA dogma, and this was an opportunity to make them heard. Possibly.
For a start, I didn't agree with the negative and provocative language they used in bringing this exercise to the attention of the mainstream media, though I have to admit, it certainly got their attention, if possibly not for the best of reasons...
So, how did it all go? And what can you expect when the Revitez crew to rock up in your manor going all craft on you?
Admittedly, one of the reasons I wanted to do this particular session was that it was being hosted by the Southwark brewery, and as such, was another small step towards doing every brewery in London this year. But I also have views, some of which aren't always entirely in line with established CAMRA dogma, and this was an opportunity to make them heard. Possibly.
For a start, I didn't agree with the negative and provocative language they used in bringing this exercise to the attention of the mainstream media, though I have to admit, it certainly got their attention, if possibly not for the best of reasons...
So, how did it all go? And what can you expect when the Revitez crew to rock up in your manor going all craft on you?
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