Bensoir! It's me, Benjamin. I like to eat and drink. And cook. And write.

You may have read stuff I've written elsewhere, but here on my own blog as Ben Viveur I'm liberated from the editorial shackles of others, so pretty much anything goes.

BV is about enjoying real food and drink in the real world. I showcase recipes that taste awesome, but which can be created by mere mortals without the need for tons of specialist equipment and a doctorate in food science. And as a critic I tend to review relaxed establishments that you might visit on a whim without having to sell your first-born, rather than hugely expensive restaurants and style bars in the middle of nowhere with a velvet rope barrier, a stringent dress code and a six-month waiting list!

There's plenty of robust opinion, commentary on the world of food and drink, and lots of swearing, so look away now if you're easily offended. Otherwise, tuck your bib in, fill your glass and turbo-charge your tastebuds. We're going for a ride... Ben Appetit!

Showing posts with label cask vs craft. Show all posts
Showing posts with label cask vs craft. Show all posts

Sunday, December 27, 2020

Will it be COVID that finally kills off cask beer?

With Christmas done and dusted, probably with Arsenic, we're rapidly approaching the death throes of 2020 and at this time of the year, I would usually be thinking 'Golden Pints' and telling you all about my favourite beers.

This time around I shan't bother because I've drunk so little beer this year, what with the pubs having been closed for so much of it and my strong preference being for drinking beer on cask while sitting comfortably in a pub.

But this year, visits to the pub have been - shock, horror! - somewhat thin on the ground (and beer festivals absolutely nonexistent). For what little its worth, my favourite cask pints of the year were Arbor's You may say I'm a dreamer and Mallinson's Shift, but there wasn't a whole lot of competition as there wasn't a whole lot of drinking going on.

I know it's not the same for everyone. I know plenty of people are happy enough drinking cans and bottles at home and given the opportunity to spend more time there, might have actually drunk more than in a typical year.

But that's not me.

And so, I come to the question that's been bothering me for a while now: Is this the end, more or less, of cask beer?!?

Monday, December 2, 2019

Lost Breweries: J is for Jarrow

One of the biggest changes to the beer industry in recent years - and it's probably part perception, part reality and part aggressive promotion forcing reality into perception - is the defining nature of the new breweries that are springing up.

Think for a moment about what it means to set up a brand new brewery these days. What do you imagine that means? In meeting-speak, what would a new brewery about to launch in early 2020 'look like'?

Would it be run by self-confident young hipsters? Based under a railway arch or on an industrial estate? Maybe crowd-funded to some extent? Bold marketing campaigns with some edgy but slick artwork that their mate did? American IPAs and plenty of pale hoppy beers? High strength experimental dessert Stouts? Lots of beer going into keg and can? Tap room open on Saturday lunchtimes? A relationship with CAMRA that's love-hate at best?

Sounds about par for the course, yes? That's certainly how I see it. And, yeah, I know that not all new brewery start-ups are exactly like this, and those that are probably achieve more prominence than those that aren't, due to that whole 'forcing reality into perception' thing I mentioned, but, overall, this is how it feels to me.

And it represents a marked shift from the 90s and 00s when new microbreweries typically took a somewhat different form. E.g.

Often run by older chaps (and it was almost always chaps) who had already enjoyed a lengthy career and perhaps taken a redundancy or early retirement; Sometimes spin-off projects from long-serving pub landlords or former brewery workers; Focused mainly or entirely on producing cask beers, usually ordinary strength, not particularly hoppy bitter; Beer names invoking historical curios, bad puns, railways or, in the worst cases, crassly sexist jokes; Inconsistent pumpclip design featuring poor typography and rubbish illustrations? Firmly in bed with the local CAMRA branch (and not above designing a 'hilarious' pumpclip playing on that phrase)...

Sound familiar, if slightly nostalgic?